Wednesday, November 24, 2010

Point of Purchase - Boost your In Store Marketing

POP displays provide a variety of competitive advantages to retail stores. When you utilize POP displays within your business, you can offer pricing specials to customers which they may not have heard about, and you can pull in customers to make sudden purchases.

The primary advantage of point of purchase displays is that the shopper is already in the store and would be more apt to put the item in their bag. It is often simpler to persuade a purchase decision when the customer is already in a purchasing mindset, than it can be to try and get the shopper to review your circular in the paper and drive to your location. Vivid and attention grabbing point of purchase displays can be successful at getting the most money out of shoppers that are currently purchasing goods from your location.

One other plus of point of purchase displays is that they develop a feeling in would be shoppers that they must visit your business to realize the specials you have to offer. You may insert all of your pricing specials in your newspaper ads, but potential clients could frequently browse the adverts and miss pricing specials. With a marketing display, you can make customers think that in order to find out the best deals, they need to come to your store.

Marketers can also employ in-store point of purchase to funnel guests to a part of the store which has other specials also. Insert other pop signs near your products to get customers looking at the other specials you have to provide. Making use of the in-store display as a funnel is a great method for getting customer traffic dispersing towards the parts of your business that require more visits.

There are a variety of benefits to utilizing pop signage. Make sure to use them efficiently, and keep the bigger signs spread apart to build their value.

3 comments:

  1. Consumer behavior is indeed changing, as the Internet and smartphones make product information readily available to consumers even as they are shopping.


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